One of my favorite phrases right now is "Get to know your mule."

I'll cover that at another time.

So the simple truth of it is the "liberal media" is a myth created to get you to stop listening. The game is to attack the messengers so that you ignore the message. If a story exposing Republican corruption appears in the paper, well, it must be because the people writing the story and running the paper are liberal. If the story makes the front page, well, then they must be far left liberal.

Actually this is a tactic that goes beyond just the media. It's a major strategy. If you can get people to stop thinking about what someone is saying and get them to think instead about who is saying it...well...that's quite a neat trick. Political consultants do this stuff all day long and the idea is to control all of the talking points.

If there's a story out there that hurts you, your candidate, your party, your side...change the subject! Get people talking instead about who wrote the story, what magazine, newspaper, or tv station is showing it. Talk about the time they had dinner with a Democrat, mistakes they made in other stories, the fact that someone involved in the story is writing a book, was arrested once, cheated on their wife...whatever...pretty soon people are so busy talking about all this other stuff and arguing about what's fair or not fair, or hypocritical, that they forget the main story which is now hanging under a cloud of doubts and misconceptions due to all this bullshit anyway. Plus it all becomes such a cluster fuck that someone that's just trying to casually pay attention can't sort through all of the arguments and finger pointing so they just give up.

Here's where we come back to the media and the big point there is THEY DON'T CARE! Whatever is hot and gets people to pay attention and watch their channel or listen to their show, or buy their paper, or buy their magazine...that's what they'll run with. There is nothing liberal about it and sure at some level it comes back to money but they get your money by getting your attention.

You know why political campaigns run negative ads? They figured out that with a negative ad you only need to see it one time to remember it and or the message. With a positive ad people have to see it on average 6 times to remember what it was saying. It's just some sort of built in natural reaction with people that they hear something positive and they relax and think "Phew, ok...good news I don't have to worry about this." and they don't absorb it. With a negative ad they focus immediately and hear the message even if they are not really paying attention. It's like a self defense thing. So political campaigns love negative ads because they don't have to pay to run them as many times and they are at least 5 times as effective.

Trust me the news media works the same way all the way back to the old "if it bleeds it leads" line. People hear and absorb the bad even if they don't want to. We've had years of training now to hear that negative message.

The other deal they really like to use on us is "repeat it enough and they'll believe it." It's amazing how well that works too! Just think how used to hearing "liberal media" we all are. It's like the two words just belong together. If I say "liberal" and ask you what other words pop quickly into your head I bet "media" is one of the first. Think that's an accident? If you do I've got a bridge in Brooklyn I'm selling real cheap.