Keith Olbermann had a pretty good short piece (though self-serving ego-filled piece) explaining how MSNBC could start over and profit (he also points out how he made MSNBC profits from the start).

https://variety.com/2024/tv/news/keith-olbermann-msnbc-trump-1236250240/

First, Democrats as a whole, and especially the most well-known pundits known, should tell all the talking wonk shows that are horrible at tough coverage NONE of them will be appearing on ANY of their shows until the bullshit stops.  And when I say bullshit, I don't mean good debate, but instead, the obvious fucking likes that have been allowed to go on by the same liars over and over again.  Those fuckers jump from show, to show, to show espousing the same lies.  Demand these programs do something about these fuckers.

Now, do you think the producers at shows on PBS, or the Sunday talk shows would want to air MAGA every single week? Fuck no. 

Sadly, too many Democrats and the like, lack the discipline to do anything needed or radical.

I mean, Jesus, all through the debates NO DEMOCRAT adequately corrected ANY moderator about tariffs.  HOW can that happen? Nor did any of them chastise the moderators for their horseshit once.

My point being, they need to shake things up and quit behaving like this is 1980.

But to stand back and continue to be inert and fight politics the same way that has got us here is bullshit.  I mean HOW, HOW did the Democrats lose the working class?!?

What we are doing is not working at all.

As for who are the "refs" - they are all over and often found in the most unlikely places, but they are there. The Democrats are just too blind to find them.