Icon Look no further than her husband, Wade West
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Here's a bit from his company website (his bio is there too) that explains why his wife would "create a news story that was free advertising for John McCain in a swing state", it's not really hard to follow:

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http://mediapowergroup.com/services.html

Television news is the most powerful influence in the world today. 83 percent of adults get most of their information from television news. For 71 percent, it is the only source of news and information they use. Television news forms opinions, decides elections and, when used wisely, creates a huge demand for your product. Your beneficial news coverage will enjoy three great advantages over any paid advertising.

#1, Viewers give great credence to your message carried in a news story, because they know it's not paid advertising!

#2, Your news message is readily accepted, because it's brought to them by people they invite into their homes every night, their favorite newscasters!

#3, Television advertising can cost millions of dollars, but beneficial news coverage is free!

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It was a free ad for McCain because:

"Television news forms opinions, decides elections..."

"Viewers give great credence to your message carried in a news story, because they know it's not paid advertising!"

"Your news message is readily accepted, because it's brought to them by people they invite into their homes every night..."

and Murrow and Chayefsky are rolling over in their graves...

–--
'The only way to avoid getting crushed by absurdity, is to humbly include the absurd in our calculations.'
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