Icon Things News Program Viewers Never Say
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Leeroi (view)

I've heard some of this 'logic' actually used at work. 

Things Television News Viewers NEVER Say

by Gary Butterfield

"I hope they'll take up more of the screen with data."

"Sadly, the station that I am watching presented this story to 15 seconds after its competitor did. I know this, for I watch four televisions at once."

"It's important to me whether a station's lower third font is in all caps or uses lower case as well."

"You mean there were PREVIOUS stumbling blocks on the road to peace in the Middle East?"

"When one person is injured in a car accident, I don't really care. But when one person is injured in an airplane crash, I want to know!"

"Did you see the editing on that package? Oh, the L-cuts!"

"I know it's going to be 70 degrees and sunny today. Please, for the love of God, tell me about the barometric pressure!!"

"This station really should mention its call letters more."

"This new logo really makes me want to watch their show."

"I'm glad they clarified that it was "ACTOR" Arnold Schwarzenegger. I had no idea who they were talking about."

"Those six second SOTS (Sound On Tapes) are too long. They should trim them to four."

"I'm not sure I cared much for that story count."

"Sure, I know they told me a lot of important news. But, darn it - they broke format!"

"I wasn't able to change emotional gears fast enough between those two stories."

"I really wish they had dissolved between those VOs (Voice Overs) instead of a straight take."

"It really helped my understanding of that story when they asked a couple of random idiots on the street what THEY thought of it."

"The chopper pics were OK, but I really had hoped they would ground pics by now."

"10 minutes into the show, they needed to establish the male anchor on camera before going to that VO. I had no idea who was talking."

"More puns in teases, dammit! More puns! More alliterations!!!"

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